Our Work

Alert Ad – Victoria Government

At Dentsu Aegis Network we pride ourselves on our ability to use data and emerging technology to pioneer and deliver brave solutions for our clients and this campaign is a testament to that. dentsu X & Columbus were tasked with translating bushfire awareness into immediate behavioural action in one of the most fire-prone regions in […]

Using automation to support Virgin Australia’s ‘Happy Hour’ sale

Overview Every Thursday at 4pm, Virgin Australia (VA) release a selection of heavily discounted routes to their anxiously waiting consumers. They call this the ‘Happy Hour’ Sale.  VA is looking to increase the promotion and personalisation of this sale across more channels, primarily promoted through Facebook. Previously, our SEM activity was not personalised for the […]

Mission: Leave No Pages Behind

One of Australia’s leading wealth management organisations was embarking on a CMS migration to improve their online customer experience.  To ensure the new site retained as much SEO value from website authority, mitigate any lost traffic and subsequent loss of digital sales, Columbus completed a detailed migration project. Spanning six months to cover pre, during […]

Influencers help girls make their move

Coupling an innovative social strategy together with the power of influencer marketing, the Australian Government’s Girls Make Your Move campaign connected with over 3 million people backed with 3 million+ engagements and improvements in target audience attitudes and behaviours. The Department of Health recognised that only one in ten people aged 13-17 years undertook the […]

A Digital Solution to a Local Problem

Background This client provides both retail and service functions in the Auto vertical and has had a presence in Australia for over 120 years. With such length and depth of history this client has developed a very large retail footprint across the full extent of the country, over 600 stores nationwide. The size of this […]

Integrating TV and Paid Search

The Background Our client is a growing Australian brand operating within a the highly competitive finance vertical. Since launching, sales have grown consistently. Still, our client’s brands face a major issue. Our client, as a provider of finance products, has relatively low awareness in the market. To increase awareness our client launched DRTV activity in […]

Driving Sales from Facebook User Feedback

The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel strategies and ensure that our client is competing with the “Big 4” Australian banks in the digital space. Our client employs a social manager […]

Researching Consumer and Industry Behaviour

Background Our client is a market leading Australian brand operating within a number of highly competitive categories including office supplies, technology, furniture and printing equipment. With successful e-commerce and in-store capabilities, our client launched a mobile specific website in 2011. Since then, traffic to the mobile site has grown by nearly 350%. However, direct sales […]

Ad Extensions and Impact on Quality Score

Background The purpose of this case study is to elucidate how Columbus has driven Our Clients’ successful e-commerce capabilities over the past 3 months through ad extensions. By introducing these sitelinks we have managed to increase leads from 1,186 to 1,986 (67% increase). Combined with our clients’ internal website & sales data, Columbus collected & […]