What Every Marketing Manager Ought to Know About Google My Business

Google Plus was launched in 2011, and while it may have had a slow start in terms of user activity, in the last few years it’s seen significant growth in terms of usability and popularity. It also seems that both local and global businesses have taken notice, as more and more companies have started taking […]

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Driving Change in Search

Background The objective for our client’s digital marketing in 2013 was a dual one; to continue to increase brand awareness and to meet demanding sales leads targets. Our client’s range of vehicles competes in the hyper competitive mid-range car segment with a number of other brands offering a variety of model variations. The goal for […]

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Driving Sales from Facebook User Feedback

The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel strategies and ensure that our client is competing with the “Big 4” Australian banks in the digital space. Our client employs a social manager […]

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