AC&E Excellence Awards

The Australian Creativity & Effectiveness Awards were held last Thursday in extravagant fashion at The Star and we’re delighted to announce that Columbus took home several trophies. We were awarded ‘The Pinnacle Innovation Award’ for our work on The Remote Control Tourist Campaign with Tourism Victoria in October last year. Columbus also received two highly […]

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What Every Marketing Manager Ought to Know About Google My Business

Google Plus was launched in 2011, and while it may have had a slow start in terms of user activity, in the last few years it’s seen significant growth in terms of usability and popularity. It also seems that both local and global businesses have taken notice, as more and more companies have started taking […]

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A Digital Solution to a Local Problem

Background This client provides both retail and service functions in the Auto vertical and has had a presence in Australia for over 120 years. With such length and depth of history this client has developed a very large retail footprint across the full extent of the country, over 600 stores nationwide. The size of this […]

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Driving Change in Search

Background The objective for our client’s digital marketing in 2013 was a dual one; to continue to increase brand awareness and to meet demanding sales leads targets. Our client’s range of vehicles competes in the hyper competitive mid-range car segment with a number of other brands offering a variety of model variations. The goal for […]

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