The Pinnacle of Pinterest – The Launch of ‘Promoted Pins’

2015 started with some exciting social media news: Pinterest is going to roll out Promoted Pins to all US-based marketers from January 1st onwards, after a successful beta launched eight months ago. Brands such as Expedia, GAP, Nestle and Target were some of the select few to get in on the action, getting a first […]

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Driving Sales from Facebook User Feedback

The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel strategies and ensure that our client is competing with the “Big 4” Australian banks in the digital space. Our client employs a social manager […]

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Lead Generation via Social

Background At the turn of the calendar year, our client expressed an interest in understanding the value of social platforms as well as maximising the output of these channels by way of lead generation. As Columbus had been pushing the potential for success across Facebook for quite some time, the client confided in the business […]

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Measuring Facebook Creative Success

The Background At the beginning of the year, an automotive client set Columbus the challenge of supporting the launch of a new model of car across social platforms.  Given the significant reach that Columbus knew was attainable across Facebook, we determined that this was the channel that was best-fit for a big awareness launch. However, […]

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