The Pinnacle of Pinterest – The Launch of ‘Promoted Pins’

2015 started with some exciting social media news: Pinterest is going to roll out Promoted Pins to all US-based marketers from January 1st onwards, after a successful beta launched eight months ago. Brands such as Expedia, GAP, Nestle and Target were some of the select few to get in on the action, getting a first […]

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Driving Sales from Facebook User Feedback

The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel strategies and ensure that our client is competing with the “Big 4” Australian banks in the digital space. Our client employs a social manager […]

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Ad Extensions and Impact on Quality Score

Background The purpose of this case study is to elucidate how Columbus has driven Our Clients’ successful e-commerce capabilities over the past 3 months through ad extensions. By introducing these sitelinks we have managed to increase leads from 1,186 to 1,986 (67% increase). Combined with our clients’ internal website & sales data, Columbus collected & […]

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Lead Generation via Social

Background At the turn of the calendar year, our client expressed an interest in understanding the value of social platforms as well as maximising the output of these channels by way of lead generation. As Columbus had been pushing the potential for success across Facebook for quite some time, the client confided in the business […]

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