The Pinnacle of Pinterest – The Launch of ‘Promoted Pins’

2015 started with some exciting social media news: Pinterest is going to roll out Promoted Pins to all US-based marketers from January 1st onwards, after a successful beta launched eight months ago. Brands such as Expedia, GAP, Nestle and Target were some of the select few to get in on the action, getting a first […]

read more

Driving Sales from Facebook User Feedback

The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel strategies and ensure that our client is competing with the “Big 4” Australian banks in the digital space. Our client employs a social manager […]

read more

Researching Consumer and Industry Behaviour

Background Our client is a market leading Australian brand operating within a number of highly competitive categories including office supplies, technology, furniture and printing equipment. With successful e-commerce and in-store capabilities, our client launched a mobile specific website in 2011. Since then, traffic to the mobile site has grown by nearly 350%. However, direct sales […]

read more

Orchestrating a Bold YouTube Search Campaign

Background Over the decades, a leading auto client of Columbus has lead the 4×4 off-road segment in Australia. It has built a strong, respectable reputation to hold 4×4 capabilities that were able to conquer the most inhospitable parts of the planet. To prove this, in 1962 their leading 4×4 nameplate created history being the first […]

read more
Showing 1 to 4 of 6 results