The Pinnacle of Pinterest – The Launch of ‘Promoted Pins’

2015 started with some exciting social media news: Pinterest is going to roll out Promoted Pins to all US-based marketers from January 1st onwards, after a successful beta launched eight months ago. Brands such as Expedia, GAP, Nestle and Target were some of the select few to get in on the action, getting a first […]

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AC&E Excellence Awards

The Australian Creativity & Effectiveness Awards were held last Thursday in extravagant fashion at The Star and we’re delighted to announce that Columbus took home several trophies. We were awarded ‘The Pinnacle Innovation Award’ for our work on The Remote Control Tourist Campaign with Tourism Victoria in October last year. Columbus also received two highly […]

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Purple City

ad:tech Content Collective 2014

Four Columbians had the opportunity to check out the ‘ad: tech Content Collective’ on Thursday and listen to the industry’s movers and shakers.  Our Experience Executive – Emilly Gorsky was particularly taken by Content King’s, Todd Wheatland view on Content Marketing and shares her insight into his work.    “It’s easy to do content, it’s […]

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A Digital Solution to a Local Problem

Background This client provides both retail and service functions in the Auto vertical and has had a presence in Australia for over 120 years. With such length and depth of history this client has developed a very large retail footprint across the full extent of the country, over 600 stores nationwide. The size of this […]

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