A Digital Solution to a Local Problem

Background This client provides both retail and service functions in the Auto vertical and has had a presence in Australia for over 120 years. With such length and depth of history this client has developed a very large retail footprint across the full extent of the country, over 600 stores nationwide. The size of this […]

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Adapting to change

Background Previously on Google, advertisers could only bid on their own brand terms, competitor terms were off limits. However, on April 23rd 2013 Google liberalised their policy on trademarking by allowing advertisers to bid against each other’s brand terms. It was a logical move from Google’s perspective to make search results pages more competitive but […]

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