Integrating TV and Paid Search

The Background Our client is a growing Australian brand operating within a the highly competitive finance vertical. Since launching, sales have grown consistently. Still, our client’s brands face a major issue. Our client, as a provider of finance products, has relatively low awareness in the market. To increase awareness our client launched DRTV activity in […]

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Orchestrating a Bold YouTube Search Campaign

Background Over the decades, a leading auto client of Columbus has lead the 4×4 off-road segment in Australia. It has built a strong, respectable reputation to hold 4×4 capabilities that were able to conquer the most inhospitable parts of the planet. To prove this, in 1962 their leading 4×4 nameplate created history being the first […]

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