Driving Content Accountability

As a discipline, content marketing has grown exponentially. Today, we see 85% of Australian marketers embracing content in their marketing mix. (ADMA / CMI Institute) Despite this, only 40% of marketers [...]

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Alert Ad – Victoria Government

At Dentsu Aegis Network we pride ourselves on our ability to use data and emerging technology to pioneer and deliver brave solutions for our clients and this campaign is a testament [...]

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Columbus x Google Summit

After winning Google’s first Performance Agency of the Year in 2017, Columbus was rewarded with an exclusive agency Google summit. 5 Columbians were invited to Google HQ in San Francisco and [...]

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Optimising for Voice Search

Considering Voice Search as part of an advertising strategy is still in its relative infancy, however, the opportunity to manipulate the algorithm exists in its very foundation. The foundation of Voice [...]

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