PWC recently released its annual entertainment-and-media-trends-analysis outlook report for 2018 looking at consumer and advertising spend across media segments. To unlock the next phase of growth within the adtech industry, publishers [...]
The secret to a successful content marketing strategy is based on a deep understanding of your target audience. It should delve into the ‘why’ behind your content approach. Getting into the [...]
Personalisation is not simply a trend in today’s digital economy, it is a demand and a necessity from consumers who are inundated with marketing messages. The more relevant experiences that we [...]
There are thousands of patents out there, many of which in the search space apply to how Google is continually working to improve their product against the competition. A recently granted [...]
At an event in San Francisco on June 20th, Instagram launched IGTV. With their global community hitting one billion, Instagram has unleashed a new app for watching long-form, vertical videos. Instagram’s copycat [...]
To state the obvious, consumer behaviour has shifted drastically since the introduction of online shopping. With a large portion of Australian consumers preferring to make their retail purchases online, retailers are [...]