The Real Winner of the Tour de France
With the buzz around the 2018 Tour de France finally settling for another year, we congratulate the 2018 winner – Geraint Thomas and his amazing achievement with Team Sky. However, it’s [...]
Adtech and the Internet
PWC recently released its annual entertainment-and-media-trends-analysis outlook report for 2018 looking at consumer and advertising spend across media segments. To unlock the next phase of growth within the adtech industry, publishers [...]
The Formula to Data-Driven Content Strategies
The secret to a successful content marketing strategy is based on a deep understanding of your target audience. It should delve into the ‘why’ behind your content approach. Getting into the [...]
The Role of Dynamic Creative
Personalisation is not simply a trend in today’s digital economy, it is a demand and a necessity from consumers who are inundated with marketing messages. The more relevant experiences that we [...]
The Future of Branded Search
There are thousands of patents out there, many of which in the search space apply to how Google is continually working to improve their product against the competition. A recently granted [...]
Instagram TV
At an event in San Francisco on June 20th, Instagram launched IGTV. With their global community hitting one billion, Instagram has unleashed a new app for watching long-form, vertical videos. Instagram’s copycat [...]
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