Measuring Facebook Creative Success

The Background At the beginning of the year, an automotive client set Columbus the challenge of supporting the launch of a new model of car across social platforms.  Given the significant [...]

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Adapting to change

Background Previously on Google, advertisers could only bid on their own brand terms, competitor terms were off limits. However, on April 23rd 2013 Google liberalised their policy on trademarking by allowing [...]

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