Driving Sales from Facebook User Feedback

The Background Our client is the consumer banking division of the financial services multinational, Citigroup. Columbus & eMitch manage our client’s online media buying in Australia. Together we develop cross channel [...]

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Researching Consumer and Industry Behaviour

Background Our client is a market leading Australian brand operating within a number of highly competitive categories including office supplies, technology, furniture and printing equipment. With successful e-commerce and in-store capabilities, [...]

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Ad Extensions and Impact on Quality Score

Background The purpose of this case study is to elucidate how Columbus has driven Our Clients’ successful e-commerce capabilities over the past 3 months through ad extensions. By introducing these sitelinks [...]

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Orchestrating a Bold YouTube Search Campaign

Background Over the decades, a leading auto client of Columbus has lead the 4×4 off-road segment in Australia. It has built a strong, respectable reputation to hold 4×4 capabilities that were [...]

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Lead Generation via Social

Background At the turn of the calendar year, our client expressed an interest in understanding the value of social platforms as well as maximising the output of these channels by way [...]

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Measuring Facebook Creative Success

The Background At the beginning of the year, an automotive client set Columbus the challenge of supporting the launch of a new model of car across social platforms.  Given the significant [...]

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