From Isolation to Integration

Performance Marketing in 2019 – From Isolation to Integration As a Performance Marketer, it’s a disappointing statement to make, but despite the evolution in technology, application of data, rich content/formats and [...]

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2018 – A Perspective

2018 – A Perspective As with previous years, you would have been inundated with reviews of the current year and predictions for the upcoming year. As we move into 2019, I [...]

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Get Your Data Into Shape

Get your data into shape for the New Year At the beginning of each year, I like to define a few personal goals. I feel like this time of the year [...]

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How to make a branded podcast work

Integrating a podcast into your marketing strategy As the digital landscape evolves, we’ve gone from reading stories to hearing stories. Podcasts have grown exponentially across the globe, with more people listening. [...]

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Microsites in an SEO World

What are Microsites Microsites. They are a widely utilised way for brands to complement their larger marketing campaigns. From a digital marketing perspective, microsites are most commonly campaign based independent pages, [...]

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