How to make a branded podcast work

Integrating a podcast into your marketing strategy As the digital landscape evolves, we’ve gone from reading stories to hearing stories. Podcasts have grown exponentially across the globe, with more people listening. [...]

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Microsites in an SEO World

What are Microsites Microsites. They are a widely utilised way for brands to complement their larger marketing campaigns. From a digital marketing perspective, microsites are most commonly campaign based independent pages, [...]

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Instagram Shopping is here

You may have heard some significant rumblings around Instagram recently. Instagram is reportedly working on a standalone app dedicated to Shopping, called IG Shopping – ironic! While no one from Instagram [...]

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Is this the future of advertising?

Last month, after 2 multibillion-dollar acquisitions, (including the AppNexus purchase for a reported $1.6 billion), AT&T has finally announced its brand-new ad platform, Xandr. Announced at AT&T’s Relevance Conference late September, [...]

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AI. But what does it mean?

Will artificial intelligence replace the need for performance marketers? Recently, I read the book Life 3.0 by Max Tegmark and it got me thinking about how exactly artificial intelligence may impact [...]

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