Instagram Shopping is here

You may have heard some significant rumblings around Instagram recently. Instagram is reportedly working on a standalone app dedicated to Shopping, called IG Shopping – ironic! While no one from Instagram [...]

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Is this the future of advertising?

Last month, after 2 multibillion-dollar acquisitions, (including the AppNexus purchase for a reported $1.6 billion), AT&T has finally announced its brand-new ad platform, Xandr. Announced at AT&T’s Relevance Conference late September, [...]

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AI. But what does it mean?

Will artificial intelligence replace the need for performance marketers? Recently, I read the book Life 3.0 by Max Tegmark and it got me thinking about how exactly artificial intelligence may impact [...]

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The Real Winner of the Tour de France

With the buzz around the 2018 Tour de France finally settling for another year, we congratulate the 2018 winner – Geraint Thomas and his amazing achievement with Team Sky. However, it’s [...]

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Adtech and the Internet

PWC recently released its annual entertainment-and-media-trends-analysis outlook report for 2018 looking at consumer and advertising spend across media segments. To unlock the next phase of growth within the adtech industry, publishers [...]

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