Redefining success with MINI

Having been in partnership for 7 years, MINI approached Columbus to assist with their analytics and data strategy. The Challenge Our challenge, find a solution to the evergreen problem for the [...]

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From Isolation to Integration

Performance Marketing in 2019 – From Isolation to Integration As a Performance Marketer, it’s a disappointing statement to make, but despite the evolution in technology, application of data, rich content/formats and [...]

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2018 – A Perspective

2018 – A Perspective As with previous years, you would have been inundated with reviews of the current year and predictions for the upcoming year. As we move into 2019, I [...]

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Get Your Data Into Shape

Get your data into shape for the New Year At the beginning of each year, I like to define a few personal goals. I feel like this time of the year [...]

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