Columbus, a Merkle Company

Today, we relaunch as Columbus, a Merkle Company. Merkle, a leading data-driven performance marketing agency and Columbus’ team of nearly 100 performance, experience and data marketing experts will significantly accelerate growth in the Australian market.

Columbus, a Merkle Company will continue to be led by current Columbus CEO Rebecca Tos. The agency will remain unchanged with Merkle’s suite of capabilities being introduced to our clients.

CEO of Dentsu Aegis Network, Simon Ryan said: “Together, Merkle and Columbus will accelerate our growth and differentiation in Australia. While Columbus is already one of the leading performance media businesses in Australia, Merkle will allow us to better help clients improve customer engagement, enhance competitive positions and maximise return on marketing. We are now better than ever placed to convert customers across channels with a personalised and different user experience.”

Zhengda Shen, President of Merkle Asia Pacific, said: “Columbus’ market presence and reputation, strong client base, as well as their leadership team provides Merkle an immediate and significant presence in Australia. Their data-driven marketing approach is the perfect match to Merkle’s heritage in data, analytics, and technology. With Columbus, we are excited about the opportunity to introduce true people-based marketing in the Australian market.”

Merkle is a leading data-driven, technology enabled, global performance marketing agency. Columbus, a Merkle Company, will utilise the suite of Merkle capabilities to continue to deliver exceptional results for our clients in the ever-changing digital landscape.


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