Redefining success with MINI

Having been in partnership for 7 years, MINI approached Columbus to assist with their analytics and data strategy. The Challenge Our challenge, find a solution to the evergreen problem for the automotive industry: tying online consumer behaviour to vehicles sales data. Automotive brands face a unique set of challenges. A user’s online experience is distinctly […]

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Columbus, a Merkle Company reinforces Performance Marketing reputation with two senior appointments

Leading Performance Marketing agency, Columbus, a Merkle Company has invested further into its Performance Marketing product – driven by dedicated data and strategy division, Columbus Core – with the creation of two National Performance Director roles. Michael Helms and David Rossi, who have each been with the business for five years, have been promoted into […]

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Adtech and the Internet

PWC recently released its annual entertainment-and-media-trends-analysis outlook report for 2018 looking at consumer and advertising spend across media segments. To unlock the next phase of growth within the adtech industry, publishers and advertisers alike will need to utilise the ubiquity of data. Trust and transparency are key goals for both users and publishers alike, with […]

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One Day For Change 2018

On Friday May 11, our national teams took part in One Day for Change, Dentsu Aegis Network’s annual volunteer initiative. Across DAN, our people volunteered time to support more than 40 different charities across Australia and New Zealand. One Day for Change gives back to our communities, joining forces to positively impact those around us. […]

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