From Isolation to Integration

Performance Marketing in 2019 – From Isolation to Integration As a Performance Marketer, it’s a disappointing statement to make, but despite the evolution in technology, application of data, rich content/formats and accurate measurability in Performance Marketing, Brand and Performance Marketing still do not co-exist. General perceptions in the broader marketing industry are that branding/advertising and […]

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The Role of Dynamic Creative

Personalisation is not simply a trend in today’s digital economy, it is a demand and a necessity from consumers who are inundated with marketing messages. The more relevant experiences that we can create across digital media with consumer centricity at the heart, the better the campaigns will perform. With that in mind, the core role […]

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Columbus x Google Summit 2018 pt. 3

The Product Roadmap for 2018 While we were at the Google Summit, we were humbled to take part in thought provoking and inspiring presentations. These speakers left the team with valuable insights and knowledge. While at Google HQ, Rosemary Koesling presented the Google Product Roadmap for 2018 and beyond. These products and features will shift […]

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Columbus x Google Summit pt. 2

Following on from last month’s Value Optimisation piece, Mark Duffy, our National head of Performance is now focusing in on Performance campaigns and just how you can better optimise these campaigns for success. How top performance advertisers win. The dial is moving faster than ever in the Performance space. The rapid evolution in the data […]

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