Is this the future of advertising?

Last month, after 2 multibillion-dollar acquisitions, (including the AppNexus purchase for a reported $1.6 billion), AT&T has finally announced its brand-new ad platform, Xandr. Announced at AT&T’s Relevance Conference late September, Xandr was positioned as a revolutionary addition to the ad business that will make advertising relevant to consumers, profitable for media companies and accountable […]

read more
Showing the single result